[dcphp-dev] New Silicon valley trend: Growth hacker

I know of a few firms in the area that sell strategy with their PHP products and services as a package deal.

Seems the latest trend in Silicon Valley is to couple engineering expertise with marketing strategy resulting in:

The new beast - the "growth hacker".  Let the search engine be your guide.

This has created a whole new breed of engineers ready to consult with you to provide unique opportunities to find a disruptive marketing techniques to compensate for what they present as the law of "diminishing clicks".

For firms that don't just create websites but offer strategic consulting (such as a few on this list), I think its time to prepare your understanding of this trend and be prepared to demonstrate how you already think disruptively and account for the "law of diminishing clicks" when it makes sense.

That said, uniquely acquiring volume spurts doesn't secure a product/service with good usability, privacy, security, policies or retention strategies.   What is more is that every company pivots its services as it learns - trying to hack growth I imagine negates a critical feedback loop if successful.  Without these things it just seems like a new way to burn investment money potentially prematurely. 

If you ask me, startups are their prey; the idea that even a ten percent increase in success is worth the money, and I think for what it is worth it may be a dangerous game.  I'd rather brainstorm with folks at SCORE working with the SBA or someone with domain expertise before anyone else, but hey that is me.

Any thoughts? Have I missed anything?  How do you feel about this?

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~M

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